We began 2026 with renewed energy and a clear objective: to be closer to people. That is why we decided to make significant changes to our digital strategy and to create a new visual line that represents us better—more human, clearer, and easier to understand.
We know that ARCA+® is a project that raises many questions, and we want everyone—patients, families, healthcare professionals, and partners—to easily understand what we are building, why we are doing it, and how we are progressing at each stage.
This decision stems from a simple belief: innovation must also be communicated. Communicating well means explaining clearly, responsibly, and in accessible language.
With this new identity, we aim for those who follow us to see the process transparently, understand the progress, and feel part of the journey.
One of the most exciting elements of this new phase is ARCA Junior, our corporate mascot created to help us tell the story of the device in a more approachable way.
ARCA Junior arrives “recharged” to accompany us on social media, clearly and didactically explaining the device’s functions, parts and components, general manufacturing processes, project milestones, lessons learned, and everything that is usually difficult to understand when discussing a medical device.
The idea is simple: to give ARCA+® a more human face and make it easier for more people to connect with what we are building.
This year, we continue to work with rigor, commitment, and vision—but also with closer communication, because we believe that when people understand, they trust; and when they trust, they support.
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